The Nepal Tourism Board (NTB) is a
national organization established by an act of Parliament in the form
of partnership between His Majesty`s Government and the private sector
tourism industry of Nepal. NTB is responsible for the marketing
activities aimed at promoting Nepal as a premier destination. Although
the initial phase of the functioning of the Board was focused on
marketing and promotion, the ultimate aim of the NTB is to take over
regulatory and product development activities as well. The functioning
of NTB has the commitment and the support of the government as well as
the dynamism of the private sector. The Board is an autonomous
institution consisting of 11 board members (the Secretary at the MOCTCA
as Chairman and 4 ex-officio members from government ministries and 6
from among the private sector representatives including the Chief
Executive Officer). The Board has been created to provide a vision
drawn leadership, continuity of promotional efforts, good management
and guidance to Nepal`s tourism industry. The funds for NTB is
collected from the entire tourism related businesses in the form of
tourist service fee, thereby keeping it financially independent. The
Board is working toward repositioning the image of the country so as to
market and promote Nepal aggressively and extensively both domestically
and internationally. This is crucial as Nepal, though small in size,
has immense cultural and natural diversity and is one of the most
beautiful countries in the world. The friendliness and hospitality of
the people of Nepal, where guests are treated as Gods and the variety
of exciting adventure activities combined with culture that epitomizes
peace and harmony, make a visit to Nepal a memorable experience. We
feel proud and honored to welcome you to Nepal.
Source: Nepal Tourism Board
